Boost Your Craft Beverage Brand With Point of Sale Items

Posted on Posted in Beer Career, Beer News, Brewing, Brewing Advice, Brewing Industry, Publications, The Equipped Brewer

Today’s competition for share of mind and share of stomach is becoming more intense as more breweries and cideries open their doors for business. Signs, banners, and wearables can help you stand out and draw attention to your brand and get customers to try a new product: yours.

Signs and Banners

Banners are a key link in your branding strategy and can be used for a variety of occasions. Whether marking your booth at a festival or an upcoming event that needs something extra, it might be time to invest in some banners to help you display your brand.

The first place to check, if you have one, is with your wholesaler. Many distributors will have their own print shops on site. Even smaller distributors like Point Blank Distributing, where I work, have a banner printer. Your wholesaler won’t be looking to make a profit on their banners. They’ll be looking to cover their material costs and the labor associated with the production of the banner. If it’s a joint event, your wholesaler may even co-op the costs and split the total. If your distributor doesn’t have a banner printer, you’ll want to seek out the services of a professional… (continue reading at equippedbrewer.com)

Equipped Brewer - Point of Sale

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